About Brand Extensions Russia JJP Ltd

Brand Extensions Russia was founded in October 2011 by Jane Evans, Janet Woodward co-owners of JELC Ltd and Paul Berrington owner and founder of PJB Brands to represent quality brands for licensing in Russia. The combined management team brings over 60 years of licensing experience to one of the world’s most exciting markets. Brand Extensions Russia is continuously developing a portfolio of brands from around the world as well as extending Russian brands within the territory. We have brought on board Marina Semenikhina, a native of Moscow, to enable us to deliver our mission to offer focused experienced attention within the Russian market for global brands.

About JELC

JELC Ltd is a licensing agency based in the UK founded in 2003 by licensing industry legend, Jane Evans, and has grown from strength to strength with Janet Woodward joining as a Partner in 2010.
Offering extensive international licensing experience having worked with numerous major corporations.

It is a full service licensing agency which understands Clients and their brand values.

Their international expertise in diverse consumer products and categories brings strong relationships with global, regional and local manufacturers, distributors and retailers.

About PJB Brands Ltd

PJB Brands Ltd, formerly Black & White Licensing, based in Greece was founded in 1997 by Paul Berrington and his Partner.

With the business objective of specifically building the foremost licensing agency within Greece and Cyprus.

Black & White succeeded in securing such clients as Lucas Films, Nickelodeon, Hallmark and more.

PJB have a successful history of offering focussed, localised brand extension strategies through robust licensing programmes.

What Brand Extensions Russia stands for

  • Long-term, brand-enhancing approach to licensing
  • Personal service offered through our specialist agency from all senior team members
  • Worldwide expertise through strong alliances with other licensing agencies, licensees and retailers
  • Full service relationships with clients across licensing and broader commercial and business activities

What Brand Extensions Russia can offer you

Strategic, long-term, brand-building licensing programmes

Disciplined four-phase licensing process, ensuring association with brand goals

  • Ideas - build the foundation
  • Partners - licensee selection and negotiation
  • Product - licensee development
  • Systems - programme management

On-going consultancy on all aspects of the licensing business
Conducting feasibility studies
Advising on best-in-class partners (manufacturers, distributors, licensors, licensees, retailers)
Licensing procedures