The Dakar Rally is a supreme human exploit whose history has been written in the heart of some of the world’s most stunning deserts and belongs to the world of the greatest sporting challenges of our time. Both a motor race and an orienteering challenge, the Dakar Rally pits some of the world’s greatest offroad drivers against amateur competitors, for whom the race is often the culmination of their dreams and who come to take up the challenge with their motorcycles, quad bikes, cars and trucks. Participants of more than fifty nationalities come together every year for this race where competition and help go hand in hand, which is watched on television by over a billion viewers in 190 countries.

In Russia Dakar has a strong association with Kamaz, the biggest and most successful Russian truck constructor. Kamaz has team every year on the Dakar rally since 1991 and in 2013 3 Kamaz trucks were on the podium after winning the 3 first places.

Dakar rally

Type: Sport

Audience: Boys, men

Advantage: Known in Russia, link to Kamaz, TV coverage in Russia (Rossiya 2, NTV, NTV+)