Forever Friends

Forever Friends was created in 1987 and is currently Hallmark UK’s No. 1 brand. For the past 25 years, the original, very cute bear has hugged its way into the hearts of millions of people making it one of today’s most recognisable characters. Forever Friends is a true evergreen brand with a broad target market.

Forever Friends is the only brand that is all about love and friendship!

A cute character that celebrates:

  • Friendship, happiness, unconditional love and trust
  • The joy of being friends with someone you care for

Ideal for celebrations, occasions and seasons…or just because….

Forever Friends bears

Type: Art and Design

Audience: Girls, women

Advantage: Well-known and beloved characters in Russia

Products in Russia: Greeting cards, plush toys, back to school products, publishing, bedlinen

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