My Cat Pip

Pip is a cute black cat with bags of character and incredibly broad appeal. The greetings card range published by Pip’s creator, Karen Bendy through her company ‘Over the Moon’ started life in 2006 and became an overnight success selling over 1 million cards around the world. Over 1.5 million My Cat Pip products have been sold including bags, mugs, apparel and stationery.

A series of activity books published by Hachette Children’s Books will launch in March 2013 and is already on its second print run with a wide take up across all retailers. International sales are also far better than anticipated.

My Cat Pip
My Cat Pip is one of the very rare characters which appeals to both genders across all age-groups making it incredibly flexible for licensees and retailers. There is an extensive new style-guide, Pip website, Twitter Feed and Facebook page to give products all the support necessary to have maximum exposure.

Type: Art and Design

Audience: 3-9 years old non-gender specific, Teenage Girls, Women

Advantage: Simple and catchy design, cats – very popular trend, style guide-constructor

Products in Russia: Greeting cards, back to school