The Very Hungry Caterpillar

Eric Carle’s books have inspired children for more than 40 years, with over 118 million books sold worldwide and counting. A copy of Eric Carle’s iconic The very Hungry Caterpillar is purchased every 30 seconds. The book was published in Russia in 2008 by the “Pink Giraffe” publishing house and ever since each additional print-run has sold faster than the previous one.

The Very Hungry Caterpillar

Type: Publishing

Audience: Babies, children up to 5 years old

Advantage: Popular all over the world, increasing popularity in Russia, vast licensing program abroad, distribution opportunities

Products in Russia: Publishing